Practice Identity & Website · £495
The full scope of your Practice Identity & Website.
For one therapist or counsellor in private practice: everything included, everything excluded, and what happens at each stage. This page forms part of the service terms, so it is detailed. Read it before we agree anything, and ask me about anything that isn’t clear.
£495 £100 to reserve your place. £395 once you approve your Practice Fundamentals, before the website is built. Includes the first year of Practice Care.
How a project begins. Tell me about your practice and answer five short questions. I read it myself, reply with my recommendation, and confirm the scope and the price in writing. If you want to go ahead, I invoice the £100 deposit to reserve your place, you pay it by bank transfer, and the intake form follows. The Practice Identity & Website service terms, cancellation and refund information and privacy notice apply, and are worth reading before you decide.
A reply within two working days. Nothing is agreed, and nothing is payable, until the scope and price are confirmed in writing, and nothing is booked until the deposit is paid.
Scope, stated in full
£495Fixed. £100 to reserve your place. £395 once you approve your Practice Fundamentals, before the website is built. The balance is due when you approve the direction, not when I say something is finished, and the build begins once it is paid.
Anything not listed as included is not included. Domain fees, paid font licences and stock image licences are yours and are not part of the price.
The scope below is the whole service, at either price. £495 is what the first three practices pay; £995 is what it becomes after them. Nothing on this page is removed, reduced or deferred at the founding price. Why the first three are less.
Included
- The intake form, and one short message of questions if anything is unclear
- Your Practice Fundamentals, eleven pages: your position, practical facts, beliefs and boundaries, descriptions at several lengths, voice and vocabulary, logo or wordmark, colours, typography, photography direction, and a quick check for anything you write later
- A working preview of your website’s opening screen, inside the Practice Fundamentals, before the rest is built
- A logo or wordmark for the practice, a colour system with its values, and typography, supplied as files
- Photography direction, and a one-page brief for arranging your photographs
- Your existing logo applied instead, if you already have one you want to keep
- One complete, responsive page, built from the approved direction: who you are, how you work, fees, practical information and an enquiry form
- A reading control for text size and spacing
- Your words, written from your intake and edited for clarity
- Your images prepared, cropped and optimised for the web
- A responsive build across common phone, tablet and desktop sizes
- Accessibility, performance and security good practice
- Essential on-page SEO: page title, description, headings, alt text, sitemap
- A contact route appropriate to a therapy practice
- Two consolidated feedback stages: the Practice Fundamentals and visual direction, then the built website
- Connection to your domain, pre-launch checks and launch
- Thirty days of minor corrections after launch
- The first twelve months of Practice Care, from the day the website goes live
You supply
- Your answers to the intake form (rough notes are welcome)
- The practical and professional facts, exactly, and confirmation of each before anything is published
- Recent photographs, or a plan to arrange them
- Your existing logo, if you have one you want to keep
- Your professional-body designations, set exactly as your body permits
- A domain name in your own account, or access to buy and connect one
- Replies to questions and approval requests within five working days
Not included
- Additional pages, a blog or articles, and the writing for them
- Online booking, payment, membership, course or client-portal systems, and other advanced integrations
- Unusual functionality, or features outside the one-page design
- Several competing design concepts or competing logo concepts; a custom logo beyond the logo or wordmark in your Practice Fundamentals
- Trademark work or specialist illustration
- Print design, stationery, print templates, signage or leaflets, and social media templates
- Print production, print management, or the cost of printing anything
- A change to a new direction after you have approved it
- Photography, illustration or video production
- Domain registration fees, paid font licences, stock image licences
- Content changes and additions after the thirty-day corrections window
- Hosting and technical upkeep after the first twelve months, unless you choose to continue Practice Care
- Email hosting or mailbox migration
- Ongoing marketing, advertising, directory management, social media
Feedback
Two consolidated feedback stages.
Stage one: your Practice Fundamentals and visual direction. You check every fact on the facts page, and look at the direction as a whole: the words, the logo, the colours, the lettering, the photography direction and the preview of the opening screen. Then you send one reply: either the direction feels right and I should go ahead, or it is broadly right and these specific things need adjusting. If you ask for adjustments, I make them and send the adjusted direction for you to confirm.
Stage two: the built website. You review the finished page and send one complete, prioritised list. This stage refines the direction you approved (a word, a photograph, a detail) rather than restarting with a new look.
Each stage is one consolidated set of changes. Feedback sent as a stream of separate messages is held and treated as one set when it is complete.
Corrections never use up a stage. That covers factual errors, anything I have misunderstood, and anything that departs from the direction you approved. You are not spending a stage on my mistakes.
A stage does not include a new brief or a change to a new direction after approval; additional pages; rework caused by information supplied late or changed after written approval; or features outside the one-page design.
Responsibilities
Who does what, and what happens if a project goes quiet.
What I do
- Reply to project messages within two working days
- Tell you what is missing from your intake rather than guessing
- Make the detailed design decisions, and explain the significant ones
- Say so in writing before doing anything outside the agreed scope
What you do
- Reply to questions and approval requests within five working days
- Check every factual and professional detail, and confirm it before anything is published
- Make sure the published website meets your membership body's requirements
If a project goes quiet
- After 30 days with no reply, I send a written reminder
- After 60 days, the project is treated as dormant and my time is reallocated
- Dormancy does not by itself create a refund, and does not end the contract
- I do not verify professional registrations, and I do not provide regulatory or advertising compliance advice
Practice Fundamentals
Included, and not something you have to ask for.
Before anything is built, the project settles who the practice is for, what is being offered, what needs saying and what should stop being said, and how the practice should look. How much work that takes varies, but it is in the price, and deciding how much is needed is my job rather than yours.
What you receive is your Practice Fundamentals: eleven pages, including a table of every fact the website will state and a working preview of its opening screen, for you to check and approve. The same document is reissued at launch with every fact confirmed, so you can keep using it afterwards. If the work a practice needs is genuinely larger than a website project can carry, I will say so before anything starts.
Yours to keep
What you still hold when the project is over.
At launch you receive your Practice Fundamentals, reissued with every fact confirmed, which sets out the typography, the colour system and how your logo or wordmark is used; the logo or wordmark, colour values and typefaces as files, with the font files themselves where their licences permit; and the finished website and its files. You hold the identity and the website, not one or the other.
It is delivered in open formats: nothing in it requires a subscription to open, and no part of it can only be used with this studio.
What is not in it is stationery, print templates, social media templates or any other designed application. The Practice Fundamentals gives a printer or another designer what they need to follow the visual direction; anything they make from it is outside this scope.
Additional work
Nothing extra happens without a written quote.
Work outside the agreed scope is quoted as a fixed price in writing before it begins, starts only when you confirm, and is invoiced separately. That includes additional pages, online booking or other integrations, print design, social media templates, ongoing marketing, and a change to a new direction after you have approved it.
After launch
Practice Care. Included for the first twelve months.
Care runs from the day the website goes live. After twelve months it is optional: it continues at £120 a year if you want it, renewed each year only if you say yes. Additions, redesigns and content changes are outside it: £55 an hour, or a fixed quote where the scope is clear, agreed in writing first.
You are equally free to host the finished website yourself, or with another suitable provider, at any point. I will hand over what is needed to do that.
Care covers
- Hosting the website on the studio's infrastructure
- The TLS certificate, renewed automatically
- Security updates and technical upkeep, so the build keeps working
- Version history, so any change can be reverted
- Help pointing your domain, and with DNS changes
- Fixing genuine technical faults in the website or its deployment
- Once a year, a review of your website, directory profile and basic SEO health
- A short set of written recommendations from that review
Care does not cover
- Content changes, including new fees, availability or wording
- Design changes, new pages, new sections or new functionality
- Ongoing SEO work, or any promise about search rankings
- Marketing, paid advertising or directory management
- Guaranteed uptime, a repair time, or round-the-clock monitoring
- Unlimited support, or development time of any kind
- Your domain registration fee, email hosting or mailboxes
- Third-party services, supplied under their own terms
Third-party services (domain registrars, form services, font and image licensors) are supplied under their own terms. I am not responsible for their availability, performance or pricing.
Ownership
What is yours, and what is licensed to you.
Yours outright
- The copy, images, logos and practice information you supply
- The finished, customised website produced for your practice, on receipt of full payment
- Your practice identity: the logo or wordmark made for you, the Practice Fundamentals, and the colour and typography specifications: yours on full payment, to use for your practice without limit, including by giving them to another designer, printer or developer
- Your domain name, in your own account
Licensed to you
- The underlying design system, layout and code of the website
- A non-exclusive, perpetual, non-transferable licence, granted on full payment
- For use as part of one website, for your own practice
- Typefaces are supplied under their own licences. Where a licence permits it the font files travel with your identity; where it does not, the Practice Fundamentals names the typeface and how to obtain it
Not permitted
- Reselling, redistributing or sublicensing the design system
- Reusing the website design system for a second website, or for another practice
- Unless you ask me in writing not to, I may show the finished website in my portfolio
Cancellation and refunds
What you get back depends on how far the work has gone.
Before the project officially begins, the deposit is refunded in full. After that, what is refunded depends on how far the work has gone: once your Practice Fundamentals has been delivered the deposit is not normally refundable, and if you decide not to go ahead at that point the balance is not invoiced. Once the built website has been delivered for your second feedback stage, refunds are not usually available other than where the law requires it.
Consumer cancellation rights, business purchases and the full position are set out on the cancellation and refunds page, which forms part of the terms.
Process
The whole sequence, and the points where you decide something.
In short: enquire, reserve the project, complete the intake, approve the direction, website build, then review and launch. The steps marked your decision are the ones you are asked to make. The rest is my work. The project officially begins once your intake has been received and checked and I have confirmed in writing that work has started; paying the deposit reserves your place, but does not by itself start the work.
- You enquireYou tell me about the practice and answer five short questions. I read it myself and reply within two working days, saying plainly whether I am the right person.
- You reserve the project · your decisionI confirm the scope and the price in writing, then invoice the £100 deposit. You pay it by bank transfer. Nothing is booked until it is paid.
- You complete the intakeOne form, sent once the deposit has arrived, with a one-page photography brief. Rough notes and voice notes are welcome; the facts need to be exact.
- I check the intakeWithin two working days. If anything is unclear, you get one short message of questions. When there is enough to start, I confirm in writing that work has begun.
- Your Practice FundamentalsAbout a week later: your words, your practical facts, your visual identity, and a working preview of your website’s opening screen.
- You approve the direction · your decisionYour first feedback stage. You confirm each fact and either approve the direction or send one consolidated set of adjustments, which I make and send back for you to confirm.
- The balanceOnce you have approved the direction, I invoice the £395 balance. The build begins when it has been paid.
- I build the websiteOne complete page, from the direction you approved.
- You review the websiteYour second feedback stage: one complete, prioritised list of refinements and corrections.
- You approve it for launch · your decisionIn writing, confirming every factual and professional detail. Nothing is published until you have.
- Launch, handover and careI connect your domain and make the website live; thirty days of corrections; the first year of Practice Care, included in the price; and the handover: your Practice Fundamentals, reissued with every fact confirmed, and the files, in your name. Then the project is complete.
A project usually takes about five weeks from a complete intake, provided replies arrive within the times above. Timescales are estimates given in good faith and are not guaranteed dates unless agreed in writing.
Begin a Practice Identity & Website
£495, and the first year cared for.
Questions first are welcome. Send them with your enquiry and I’ll answer them in my reply.
The shorter version of this page, or three websites built this way.
£495 £100 to reserve your place. £395 once you approve your Practice Fundamentals, before the website is built. Includes the first year of Practice Care.
How a project begins. Tell me about your practice and answer five short questions. I read it myself, reply with my recommendation, and confirm the scope and the price in writing. If you want to go ahead, I invoice the £100 deposit to reserve your place, you pay it by bank transfer, and the intake form follows. The Practice Identity & Website service terms, cancellation and refund information and privacy notice apply, and are worth reading before you decide.
A reply within two working days. Nothing is agreed, and nothing is payable, until the scope and price are confirmed in writing, and nothing is booked until the deposit is paid.
Service terms · Cancellations and refunds · Privacy · Website terms