The Therapist Website · £495

A complete practice website, bought without a sales call.

Everything included, everything excluded, and what happens on each day of it. This page forms part of the service terms, which is why it is long — the price is not. You can read all of it, and ask whatever you like, before anything is agreed.

£495 £100 to begin. £395 when your website is approved and ready to launch. Includes the first year of Website Care.

How a project begins. Tell me which design you like and roughly where your practice is up to. I read it, say plainly whether I am the right person, and confirm the scope and the price in writing. If you want to go ahead, I invoice the first £100, you pay it by bank transfer, and the questionnaire follows. The Therapist Website Service Terms, cancellation and refund information and privacy notice apply, and are worth reading before you decide.

Tell me which design you like or email hello@alexanderwatson.co.uk

A reply within two working days. Nothing is agreed, and nothing is payable, until the scope and price are confirmed in writing.

Scope, stated in full

£495Fixed. £100 to begin. £395 when your website is approved and ready to launch. The balance is due once you have approved it, not when I say it is finished.

Anything not listed as included is not included. Domain fees, paid font licences and stock image licences are yours and are not part of the price.

The scope below is the whole service, at either price. £495 is what the first three practices pay; £995 is what it becomes after them. Nothing on this page is removed, reduced or deferred at the founding price. Why the first three are less.

Included

  • Working out who the practice is for and what the website needs to say, before anything is designed
  • An original design for your practice, starting from the work in the collection you respond to
  • Up to five core pages
  • A visual identity for the website: typography, a colour palette and a simple typographic wordmark where one helps
  • Your words set properly, and edited for clarity where they need it
  • Your images prepared, cropped and optimised for the web
  • Your existing logo applied instead, if you already have one you want to keep
  • A responsive build across common phone, tablet and desktop sizes
  • Accessibility, performance and security good practice
  • Essential on-page SEO: page titles, descriptions, headings, alt text, sitemap
  • A contact route appropriate to a therapy practice
  • A written Direction Note, approved before the build begins, with one consolidated revision
  • Two consolidated revision rounds on the website itself
  • Pre-launch checks and launch support
  • Thirty days of minor corrections after launch
  • The first twelve months of Website Care, from the day the website goes live

You supply

  • Your words, or notes clear enough to edit from
  • Your photographs, or a decision to work without them
  • Your existing logo, if you have one you want to keep
  • Your professional-body designations, set exactly as your body permits
  • Your fees, availability and practical details
  • Your domain name, or access to buy and connect one
  • Replies to questions and approval requests within five working days

Not included

  • Copywriting from a blank page, or rewriting the practice in new language
  • Several competing design concepts
  • A brand identity programme: competing logo concepts, brand guidelines, stationery, trademark work or specialist illustration
  • Pages beyond the five agreed, or features outside the chosen design system
  • Online booking, payment, membership, course or client-portal systems
  • Photography, illustration or video production
  • Domain registration fees, paid font licences, stock image licences
  • Content updates and design changes after the thirty-day corrections window
  • Hosting and maintenance after the first twelve months, unless Website Care continues
  • Email hosting or mailbox migration
  • Marketing, advertising, directory management, social media

Revisions

Two consolidated rounds, shared by words and design.

At each round you review the website as a whole and send one complete, prioritised list. Copy changes and design changes share the same two rounds. Feedback sent as a stream of separate messages is held and treated as one round when it is complete.

The Direction Note is separate and comes first. One consolidated revision of the note is included, and it does not use up one of the two website rounds — the point of the note is that the direction is settled before there is a built website to change.

Putting right something that does not match a direction you have already approved is a correction, not a revision round, and does not use one of the two. You are not spending a round on my mistakes.

A round does not include a new brief, a different design or a different structural direction; additional pages; rework caused by information supplied late or changed after written approval; or features outside the chosen design system.

Responsibilities

Who does what, and what happens if a project goes quiet.

What I do

  • Reply to project messages within two working days
  • Tell you what is missing from your intake rather than guessing
  • Make the detailed design decisions, and explain the significant ones
  • Say so in writing before doing anything outside the agreed scope

What you do

  • Reply to questions and approval requests within five working days
  • Check factual and professional details before approving launch
  • Make sure the published website meets your membership body's requirements

If a project goes quiet

  • After 30 days with no reply, I send a written reminder
  • After 60 days, the project is treated as dormant and my time is reallocated
  • Dormancy does not by itself create a refund, and does not end the contract
  • I do not verify professional registrations, and I do not provide regulatory or advertising compliance advice

Practice Clarity

Included, and not something you have to ask for.

Before anything is designed, the project settles who the practice is for, what is being offered, what needs saying and what should stop being said. How much work that takes varies: for a practice you can already describe it is mostly listening and editing; for one that is still settling it takes longer. Either way it is in the price, and deciding how much is needed is my job rather than yours.

What you receive is the Direction Note — those decisions written down, before the build, for you to approve or change. If the work a practice needs is genuinely larger than a website project can carry, I will say so before anything starts.

What this covers

Additional work

Nothing extra happens without a written quote.

Work outside the agreed scope is quoted as a fixed price in writing before it begins, starts only when you confirm, and is invoiced separately. That includes extra pages, a change of visual direction after the build has started, features outside the chosen design system, and substantial copywriting.

After launch

Website Care. Included for the first twelve months.

Care runs from the day the website goes live. After twelve months it continues at £29 a month if you want it, with no minimum term, and stops at the end of the month you tell me to stop it.

You are equally free to host the finished website yourself, or with another suitable provider, at any point. I will hand over what is needed to do that.

Care covers

  • Hosting the website on the studio's infrastructure
  • The TLS certificate, renewed automatically
  • Deployments, and keeping the build working
  • Dependency and security updates
  • Version history, so any change can be reverted
  • Help pointing your domain, and with DNS changes
  • Fixing faults in the website or its deployment
  • Keeping your fees, availability, contact details and qualifications up to date — no quota, best sent together

Care does not cover

  • New pages, new sections, redesign or structural changes
  • Writing, or substantially rewriting, your content
  • A new service or offering that needs its own words
  • Guaranteed uptime, a repair time, or round-the-clock monitoring
  • Your domain registration fee
  • Email hosting or mailboxes
  • Third-party services, supplied under their own terms
  • Marketing, SEO campaigns or directory management

Third-party services — domain registrars, form services, font and image licensors — are supplied under their own terms. I am not responsible for their availability, performance or pricing.

Ownership

What is yours, and what is licensed to you.

Yours outright

  • The copy, images, logos and practice information you supply
  • The finished, customised website produced for your practice, on receipt of full payment
  • Your domain name, in your own account

Licensed to you

  • The underlying design system, layout, code and Studio-created design assets
  • A non-exclusive, perpetual, non-transferable licence, granted on full payment
  • For use as part of one website, for your own practice

Not permitted

  • Reselling, redistributing or sublicensing the design system
  • Reusing it for a second website, or for another practice
  • Unless you ask me in writing not to, I may show the finished website in my portfolio

Cancellation and refunds

What you get back depends on how far the work has gone.

Before the project officially begins, a full refund is made, with nothing deducted for payment processing. After the start but before the first version, a proportionate amount is retained for work already carried out and I show you how the figure was worked out. After the first version, refunds are not usually available other than where the law requires it.

Consumer cancellation rights, business purchases and the full position are set out on the cancellation and refunds page, which forms part of the terms.

Process

The whole sequence, and the three points where you decide something.

The three marked your decision are the ones you are asked to make. The rest is my work. The project officially begins once your completed questionnaire and materials have been received and checked, and I have confirmed the start date in writing — paying the first instalment does not start the build, and does not reserve a slot.

  1. You tell me which work you respond to — your decisionName the one or two from the collection you keep returning to, or ask me which fits your practice best. Free to change until your intake is complete.
  2. The scope is confirmed, and you pay £100I put the scope and the price in writing first, then invoice the first instalment. You pay it by bank transfer.
  3. You complete the questionnaireThe written intake, plus your words, images and practical details.
  4. I check the intakeAnd tell you what is missing. Nothing starts until it is complete.
  5. I confirm the start dateIn writing. This is the point the project officially begins.
  6. You approve the Direction Note — your decisionA short written note within five working days: what I have understood, the palette and typefaces, the page structure, the decisions I have made, and what I am deliberately not doing. Nothing is built until you agree with it. One consolidated revision of the note is included.
  7. I tailor and buildPalette, typography, structure, hierarchy and your words, made into a website, to the note you approved.
  8. Round oneYou review the whole website and send one complete, prioritised list.
  9. Round twoThe same again, and then the website is finished.
  10. You approve the finished website — your decisionIn writing, confirming you have checked the content, including factual and professional details. The £395 balance is invoiced once you have given it, and the website is made live after that. Nothing goes live without it.
  11. Launch, handover and careMade live, handed over, thirty days of corrections, and a year of Website Care.

A Therapist Website usually takes three to five weeks from the confirmed start date, provided replies arrive within the times above. Timescales are estimates given in good faith and are not guaranteed dates unless agreed in writing.

Buy the Therapist Website

£495, and the first year cared for.

If you would rather ask something first, that is genuinely fine — and if the answer is that you do not need me, I will say so.

£495 £100 to begin. £395 when your website is approved and ready to launch. Includes the first year of Website Care.

How a project begins. Tell me which design you like and roughly where your practice is up to. I read it, say plainly whether I am the right person, and confirm the scope and the price in writing. If you want to go ahead, I invoice the first £100, you pay it by bank transfer, and the questionnaire follows. The Therapist Website Service Terms, cancellation and refund information and privacy notice apply, and are worth reading before you decide.

Tell me which design you like or email hello@alexanderwatson.co.uk

A reply within two working days. Nothing is agreed, and nothing is payable, until the scope and price are confirmed in writing.

Service terms · Cancellations and refunds · Privacy · Website terms