Terms and conditions

Version 0.1, prepared 19 September 2026.

These website terms describe how this website and its services are intended to be contracted. Nothing here binds you by your reading it: the terms for a project take effect when you accept its written scope and price, and the version cited in that acceptance is the one that governs your project.

They were written in plain English by the Studio and have not been reviewed or approved by a solicitor, so nothing here is described as legally approved, legally checked or professionally drafted. Please read them before you accept anything, and ask about any part of them — including any part you would want changed.

1. Who this website belongs to

This website is operated by Alexander Watson, a sole trader, trading as Alexander Watson Studio, of [business address for service of notices] (“the Studio”, “I”, “me”). You can contact me at hello@alexanderwatson.co.uk. ⚖

2. Which document governs which service

Different services are contracted in different ways. This is the part of the page worth reading carefully.

Practice Identity & Website (£495 for the first three practices, £995 after them). Bought directly, at a fixed price, under the Practice Identity & Website Service Terms. Those terms are the agreement for that purchase, and they are agreed in writing before any payment is taken. Where they conflict with this page in relation to a Practice Identity & Website purchase, the service terms apply.
Practice Fundamentals. Not a separate service and not separately priced. The written account of a practice, and its identity, is the first stage of every project, and is covered by the service terms above.
Practice Clarity. The name of the free written material in the Practice Clarity principles and the guidance, and of the three published portfolio documents, none of which is sold.
Website Care. Included for the first twelve months of a Practice Identity & Website and covered by clause 12 of the Practice Identity & Website Service Terms. Before the twelve months are up I write and ask whether you want it to continue; it continues only if you say yes, at £29 a month with no minimum term.
Custom projects. Work outside the normal scope is not bought online. It is described and priced in a written quotation, and is then governed by the agreement issued with it.

Nothing on any page of this website is an offer capable of acceptance. Every purchase is agreed in writing first: the prices shown here are an indication of what a service normally costs, and the written confirmation of scope and price is the quotation. ⚖

3. Using this website

You are welcome to read, print and share the pages of this website for your own use and for the purposes of your practice. You may not republish, resell or present the writing, guides or designs as your own, or use them to train an automated system, without written permission.

Please do not attempt to interfere with the website, its security or its availability, or to use it in a way that breaks the law.

4. The Practice Clarity principles and the guidance

The written material on this website is general guidance about communicating a private practice. It is not legal, regulatory, financial, clinical or supervisory advice, and it is not a substitute for your own professional judgement, your professional body's requirements or your supervisor. You remain responsible for the decisions you take about your own practice.

5. The website collection

The designs shown in the website collection are original Studio designs. Some are shown as complete practice websites for the purpose of demonstrating a direction; unless a page says otherwise, they are Studio work rather than commissioned client projects, and the practices shown in them are illustrative.

Choosing a design does not transfer ownership of the underlying design system. What you own and what is licensed to you is set out in the service terms for the service you buy.

6. Enquiries

Sending an enquiry does not create a contract or reserve a place in the schedule, and does not oblige me to take the work on. I will tell you honestly if a service is not the right fit.

7. Accuracy and availability

I keep this website accurate and current, but I do not promise it will always be available, error-free or up to date. Prices, scopes and availability can change, and the version shown at the moment you buy is the one that applies to that purchase.

8. Links to other websites

Some pages link to other websites, including YouTube and social media platforms. Those websites are outside my control and have their own terms and privacy policies.

9. Liability

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded. Nothing here removes or reduces any statutory right you may have. ⚖

Subject to that, I am not liable for loss arising from reliance on the general guidance published on this website. Liability arising from a service you have bought is dealt with in the agreement for that service. ⚖

10. Your information

How your information is handled is set out in the privacy policy. Cancellation and refunds are dealt with in the cancellation and refund information.

11. Complaints

Please put a complaint in writing to hello@alexanderwatson.co.uk. I will acknowledge it within two working days and respond substantively within ten working days.

12. Changes to these terms

These terms may be updated. The version in force at the time you use the website, or buy a service, is the version that applies to you.

13. Governing law

These terms are governed by the law of England and Wales. If you are a consumer resident in Scotland or Northern Ireland, you may also be able to bring proceedings in the courts of the country in which you live. ⚖

Contact

hello@alexanderwatson.co.uk

Version 0.1 — prepared 19 September 2026. Written by the Studio. Not legally approved: no solicitor has reviewed the wording. The version cited in your written acceptance governs your project. Superseded versions are kept for reference.