Other services

Focused help with one part of your practice.

Sometimes one part of how your practice comes across needs attention, not the whole thing. Each piece of work here is agreed in writing before it starts.

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A directory profile that sounds like you, and tells the right person what to expect.

Directory Profile Refinement£195

For one listing on Counselling Directory, Psychology Today or a similar directory. I read your profile the way a prospective client would, then rewrite it so it says who you are, how you work and what someone can expect when they get in touch.

  • Your current profile and practice, read and interpreted
  • A rewritten profile for one directory, written to fit its sections and limits, ready to paste in
  • Sent by email within five working days of your answers
  • One round of revisions
  • A fixed price, confirmed before anything starts
Request a profile refinement

Personal, considered work, written from what you tell me about your practice. Not a generic or automated rewrite.

How it works
  1. You send a link to your profile and a few lines about your practice.
  2. I reply within two working days to confirm it is a good fit, and send an invoice for £195, paid by bank transfer.
  3. Once it is paid, I review your profile and send you the refined version.
  4. You send one set of comments, and I make the revisions.
What I need from you
  • A link to your current profile, or its text if it is not public
  • A few lines on who you work with and how
  • Anything you would like it to say, or to stop saying

Please send nothing about the people you work with.

What is included

The rewritten profile text for one directory, and one round of revisions. Versions for other directories, website copy, publishing it for you, or further changes after the revisions are quoted separately. If you do not have a profile yet, say so and I will tell you whether this is the right service.

It is different from the annual review in Practice Care, which checks a website I look after and gives written recommendations, including whether your profile still matches it. That review does not rewrite anything.

Also available

Other focused work.

Each is quoted before it starts. Open any of them for the detail.

SEO setup and assessment

Know whether Google can find and describe your website properly, with a clear starting point to measure from.

Fixed quote

Learn more about SEO setup and assessment

For a practice website that should be easier to find, where nobody is sure what is happening now. I start with what you want the website to do and the searches that matter to your practice.

  • The foundations: whether Google can find your important pages, and whether they say clearly what you offer and where
  • A baseline from Google Search Console, so we are not guessing about whether anything changes
  • The few improvements the evidence supports
  • Your search visibility report: what I changed, what is happening, in plain English
  • A review, usually around three months later, of what Google is actually showing

Sometimes the next step is another improvement; sometimes it is to leave things alone and collect more evidence. Search takes time, and nobody can promise a ranking, so I do not. The setup is one quoted piece of work; the review is booked separately.

Ask about SEO setup

Website improvements and fixes

The part of your existing website that is not working, sorted, without rebuilding the rest.

£55 an hour, or a fixed quote

Learn more about website improvements and fixes

For therapists whose website is mostly right, with one thing that has stopped working, never quite did, or keeps being put off.

  • A page restructured, or clearer wording and next steps
  • Fees, availability or other details updated
  • A site that does not look right on a phone
  • A contact form added or fixed

I work with WordPress, Wix, Squarespace and Shopify. Small jobs are welcome, including work that may only take an hour. You do not need to know what the problem is called: I will tell you what needs doing and what it will cost before anything starts.

Tell me what you’re stuck with

Brand and practice materials

Cards, leaflets and graphics that look as though they come from the same practice as your website.

Fixed quote

Learn more about brand and practice materials

For a practice with an identity it is happy with, and the pieces around it that do not yet match.

  • Business cards, leaflets and referral materials
  • Profile and social graphics
  • Small refinements to an existing identity
  • Print-ready files and artwork a supplier can use

Ask about practice materials

Focused messaging help

Clearer, more natural words for how you describe your practice, wherever they appear.

£55 an hour, or a fixed quote

Learn more about focused messaging help

For when the way you describe your work no longer sounds like you, or does not reach the people you most want to work with. Practical recommendations, not a strategy document.

  • How the practice currently comes across
  • Who you are trying to reach, made clearer
  • Language you would actually use
  • A simpler route from your profile or website to an enquiry

Ask about messaging help

Smaller work is a fixed quote where the scope is clear, otherwise £55 an hour. What is included is agreed in writing first, and anything new is quoted separately, so a small piece of work stays small. I do not currently offer ongoing SEO management, paid advertising or PPC.

If I built your website, Practice Care can continue after its included first year, at £120 a year, for hosting, technical upkeep, an annual review and up to three straightforward text updates a year of no more than fifteen minutes each.

Not sure what you need?

Tell me what isn’t working.

A few lines is enough. I’ll reply personally within two working days with what I recommend. If the whole practice needs describing, the Practice Identity is the better fit, and I will say so.

Tell me what you need The Practice Identity