Useful guidance

A few things worth knowing before you think about a website.

Short, practical, free to read. Nothing here asks you to become good at marketing.

Handwritten notes and printed pages on a desk in warm afternoon light

Start here

Five notes, ten minutes each.

Written for the therapist who would rather not have to think about websites at all, and would like the one they end up with to be right.

What actually needs to be on a therapist's homepage Most therapist homepages contain roughly the right material in roughly the wrong order. Here is what a person arriving on yours is actually trying to find out. 6 min read Read How much should you say about yourself? Therapists tend to write either almost nothing about themselves or a great deal, and both come from the same discomfort. Here is a way of finding the middle. 5 min read Read Do you need professional photographs? A photograph of you does more for a therapy website than any other image. Everything beyond that is optional, and some of it is actively unhelpful. 5 min read Read Why a good website should put some people off A website that appeals to everybody produces enquiries from people you cannot help. Specificity is not a marketing tactic — it is how the right person recognises themselves. 5 min read Read Before you redesign your website Not every website problem is a design problem. Ten questions that usually reveal which kind you have — and three of them can be fixed this afternoon. 6 min read Read

Two longer guides

For a specific job, when you have more than ten minutes.

Both are about the places prospective clients actually find and judge a practice, which for most therapists is a directory before it is a website.

If you want the whole framework

The Practice Clarity principles.

Nine longer pieces on understanding a practice well enough to describe it. They are a set rather than a series of tips, and they take an afternoon rather than ten minutes. Most people do not need them to get a good website — they are there if the describing is the part you are stuck on.

Read the nine principles

Shorter reflections: Why clarity builds trust before contact · What makes a therapist website feel calm?

When reading has done its job

The quickest way to understand a website is to look at one.

Eight complete directions, each one a finished design you can start from. £995 to have one tailored around your practice, including the first year of care.

See the collection What it costs