Straightforward Website Service Terms

1. Who these terms are between

These terms are between you and [registered trading name and legal status — sole trader or limited company, with company number if applicable], trading as Alexander Watson Studio, of [business address for service of notices] (“the Studio”, “I”, “me”). ⚖

In these terms, “you” means the person or organisation buying the service. Whether you are buying as a consumer or for the purposes of your business affects some of the rights and protections available to you. I do not assume that either applies to you. If you tell me which applies, I will confirm the position in writing. ⚖

2. What you are buying

The Straightforward Website is a fixed-scope website service. It is described in full, including everything included and everything excluded, on the Straightforward Website page. That description forms part of these terms.

In summary, the service comprises:

• one design chosen from the Studio's website collection;
• up to five core pages;
• your approved copy, colour direction, images and logo applied to that design;
• a responsive build, with accessibility, performance and security good practice, and essential on-page SEO;
• two consolidated revision rounds;
• pre-launch checks, launch support, and thirty days of minor corrections after launch.

Anything not listed as included on the Straightforward Website page is not included.

3. Price and payment

The price is £495, payable in full before the project begins. There is no deposit stage and no later balance.

Payment is taken by Stripe Payments UK, Ltd. and its group companies (“Stripe”), which acts as the payment processor. Card details are entered on Stripe's own secure payment page. The Studio does not receive, see or store your card details.

[VAT position to be confirmed: state whether the Studio is VAT registered and, if so, whether the price shown includes VAT.] ⚖

Domain registration fees, third-party image licences, paid font licences and ongoing hosting are not included in the price and are payable by you, either directly or as separately agreed.

4. When the contract is formed, and when the project begins

A contract is formed when your payment is successfully taken by Stripe.

The project officially begins at a later point: once your completed Website Content Questionnaire and all required materials have been received and checked, and I have confirmed the start date to you in writing. Payment alone does not start the build, and does not reserve a particular slot in the schedule.

The confirmation page you are returned to after paying is not a receipt and is not evidence of payment. Your receipt is the one Stripe emails to you.

Your acceptance of these terms is recorded at the Stripe checkout. Stripe presents a link to this page and requires you to confirm that you accept these terms before your payment can be completed. That confirmation, and the version of these terms in force on the date shown at the foot of this page, form part of our contract. Please read them before paying — you do not need to enter any details to do so. ⚖

5. What you must supply

The price assumes you supply everything listed under “What you supply” on the Straightforward Website page, including final, approved page copy that is ready to publish.

You confirm that:

• you own, or are properly licensed to use, all copy, images, logos and other materials you supply;
• the materials you supply do not infringe anyone else's rights;
• the professional information you supply — qualifications, memberships, registration numbers, fees and availability — is accurate and current; and
• you have checked that information before approving the website.

I am not responsible for checking the accuracy of factual or professional information you supply, and I do not verify professional registrations. ⚖

6. Your professional and regulatory responsibilities

If you are a therapist, counsellor, psychotherapist or other regulated or registered practitioner, you remain responsible for ensuring that the published website complies with the advertising, ethical and professional requirements of your membership body or regulator, and with advertising law. I will apply the wording you approve; I do not provide regulatory or advertising compliance advice. ⚖

7. Revisions

Two consolidated revision rounds are included. At each round you review the website as a whole and send one complete, prioritised list of changes.

Copy changes and website changes share the same two rounds. There is no separate allowance for copy revisions.

A revision round does not include:

• a new brief, a different design or a different structural direction;
• additional pages;
• rework caused by information supplied late or changed after written approval; or
• features outside the chosen design system.

8. Response times and dormant projects

I will reply to project messages within two working days. Working days are Monday to Friday, excluding bank holidays in England.

You are asked to respond to questions and approval requests within five working days. If a project receives no reply from you for 30 days I will send a written reminder. If there is still no reply after 60 days, the project is treated as dormant and my time is reallocated. A dormant project can be restarted subject to availability and may need rescheduling.

Dormancy does not by itself entitle either of us to a refund. See the cancellation and refund information. ⚖

9. Timescales

A Straightforward Website usually takes two to four weeks from the confirmed start date, provided replies arrive within the times above. Timescales are estimates given in good faith and are not guaranteed dates unless I have agreed a specific date with you in writing. ⚖

10. Additional work

Work outside the agreed scope is described and quoted as a fixed price in writing before it begins, and starts only when you confirm in writing. Additional work is invoiced separately.

11. Approval, launch and corrections

Before launch I will ask you to approve the website in writing. Approval confirms that you have checked the content, including factual and professional details.

For thirty days after launch I will correct, without charge, minor faults in what was delivered — broken links, display faults, typographical errors introduced by me. New content, new pages, new features and changes of mind are additional work.

12. Hosting, maintenance and third-party services

Hosting and maintenance are not included. You may take the optional Website Care plan, or host the website yourself or with another suitable provider.

Third-party services — hosting providers, domain registrars, form services, font and image licensors — are supplied under their own terms. I am not responsible for their availability, performance or pricing. ⚖

13. Intellectual property and licence

You retain ownership of the copy, images, logos and practice information you supply.

On receipt of full payment, the finished, customised website produced for your practice is yours to keep, host and move.

The underlying design system, layout, code and any Studio-created design assets remain the intellectual property of Alexander Watson Studio. On receipt of full payment you are granted a non-exclusive, perpetual, non-transferable licence to use them as part of one website for your own practice. The licence does not permit you to resell, redistribute, sublicense or reuse the design system for a second website or for another practice. ⚖

Fonts, stock images and third-party components remain subject to their own licences.

Unless you ask me in writing not to, I may show the finished website in my portfolio and describe the work.

14. Cancellation and refunds

Cancellation and refunds are dealt with in the cancellation and refund information, which forms part of these terms.

15. Ending the contract

Either of us may end the contract in writing if the other is in serious breach of it and has not put the breach right within 14 days of being asked to.

I may also decline to continue with a project where the content I am asked to publish would, in my reasonable judgement, be unlawful, misleading, or seriously inconsistent with the professional standards of your field. In that case I will explain why in writing, and any refund will be worked out under the cancellation and refund information. ⚖

16. Liability

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited or excluded.

Nothing in these terms affects any statutory rights you may have. Where you are dealing as a consumer, your legal rights — including rights relating to services being carried out with reasonable care and skill — are not affected by anything in these terms.

[Any further limitation of liability — for example a cap by reference to the fee paid, and the treatment of indirect or consequential loss — must be drafted and reviewed by a solicitor before publication, and must be tested for fairness and reasonableness under the Consumer Rights Act 2015 and the Unfair Contract Terms Act 1977 as applicable.] ⚖

I do not guarantee any particular level of search engine ranking, traffic, enquiries or income arising from the website.

17. Confidentiality

Each of us may learn things about the other in the course of the project that are not public — draft copy, fees not yet published, business plans, pricing, methods and working files. Neither of us will disclose that information to anyone else, or use it for any purpose other than the project, except where disclosure is required by law, by a regulator or by a professional body, or where the information is already public through no fault of ours.

This obligation continues after the project ends. It does not prevent me from showing the finished, published website as portfolio work, which is dealt with in clause 13 and which you may decline.

I do not need, ask for, or want information about your own therapy clients. Please do not send it. If identifiable client information reaches me by accident I will tell you, delete it, and confirm that I have done so. ⚖

18. Your information

How your information is handled, including in connection with payment, is described in the privacy notice.

19. Events outside reasonable control

Neither of us is responsible for failing to perform, or for delay in performing, where the cause is outside our reasonable control — including serious illness, bereavement, failure of a third-party hosting, domain or payment provider, loss of power or internet access, industrial action, or an act of a public authority.

If such an event occurs I will tell you as soon as I reasonably can, and we will agree a revised timetable. Where the event continues for more than thirty days, either of us may end the contract, and clause 15 applies to what has already been done and paid for. Nothing in this clause affects any statutory right you may have. ⚖

20. Complaints

If something is wrong, please tell me first, in writing, at hello@alexanderwatson.co.uk. I will acknowledge within two working days and respond substantively within ten working days.

21. Changes to these terms

These terms may be updated from time to time. The version that applies to your purchase is the version published on this page at the time you paid. Please save or print a copy for your records. ⚖

22. Governing law

These terms are governed by the law of England and Wales. If you are a consumer resident in Scotland or Northern Ireland, you may also be able to bring proceedings in the courts of the country in which you live. ⚖

Contact

hello@alexanderwatson.co.uk

Draft version 0.1 — prepared 21 August 2026. Not legally approved, and not yet in force. Superseded versions are kept for reference.

These service terms sit alongside the general website terms and conditions. Where they conflict in relation to a Straightforward Website purchase, these service terms apply.